In light of the global challenges, progress in plant breeding has gained unprecedented importance, and regulating products of plant breeding innovation has been a hot topic for over a decade.

The latest plant breeding methods will not change the general objectives of plant breeding as such, but will help to achieve these goals in a more efficient and targeted way. ESA states that if the plants could also have been produced through earlier breeding methods or by natural processes without human intervention, there is no need for additional regulatory oversight like for classical GMOs. Through its new campaign, ESA wants to show how plant breeding helps to meet consumer expectations, to find natural solutions to meet the food demand and how it supports resource efficient farming by safeguarding yields and reducing losses in the field.

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